Who We Are

We are a tight-knit team of independent creatives and strategists working hand-in-hand, from coast to coast, to support small businesses with their marketing objectives. Our collaboration puts a variety of interconnected services at your fingertips. For every project, we curate a hand-picked team to achieve your specific goals.

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Oh, hey! It’s nice to meet you. Let us introduce ourselves.

Our Team

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    Laurel Carroll

    OWNER. BRAND DIRECTOR. WRITER.

    With over 15 years of experience, Laurel helps brands sensibly grow and evolve. She has expertise in project management and brand strategy and is passionate about storytelling. Laurel is a copywriting mixologist, blending the perfect combination of brand story and SEO tactics to create copy that has reach, resonates with readers, and inspires action.

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    Zoë Mendell

    CREATIVE DIRECTOR. DIGITAL DESIGNER.

    Zoë’s design career started over a decade ago as the in-house creative at a little winery in Oregon’s Willamette Valley. Very quickly, she learned that the intersection of strategic thinking, design, and technology is the key to creating an effective brand presence. Zoë’s goal is to provide good companies with the tools to grow beautifully with independence.

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    Rachel Tourville

    GRAPHIC DESIGNER. ILLUSTRATOR.

    Rachel has nearly two decades of experience creating eye-catching designs for companies big and small. She uses design principles to engage and educate, and her approach is rooted in research and dialogue. Rachel has a magical ability to synthesize a client’s thoughts into beautiful design that exceeds expectations.

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    Matt Reed

    WEBSITE & BUSINESS STRATEGIST.

    Matt is an experienced entrepreneur and operational strategist with a talent for identifying pathways that lead to measurable growth for businesses. He is the dark horse of website lead conversion strategy, offering a breadth of experience to deliver data-driven solutions that maximize success for clients.

  • Simone Paddock

    SEO & BRAND STRATEGIST.

    Simone brings clarity to a brand’s online presence. She can look microscopically or telescopically at how a company is (or isn’t) performing to create a measured approach and achievable goals. Simone’s high level of knowledge and robust toolkit help both Fortune 500 companies and small businesses succeed.

Things We Believe In

All ideas are worth throwing at the wall
The power of listening
Collaboration yields the best results
Sleeping on an idea brings clarity
Creating a process with room to go off script
Revisiting old ideas